see them every time you read the classified section of your newspaper: notices
of puppies for sale, registered/pure bred, ready in time for
Easter/Christmas/Valentine's Day/Whatever. Since you already know that though
responsible breeders may advertise their kennels via print or online classified
ads, they certainly don't sell puppies through them, you deduce that most of
these ads are placed by pet profiteers -- puppy millers or backyard breeders
whose only concern is selling pets for profit.
ads infuriate and frustrate you, especially the ones for the new
"designer" breeds, or those trying to make a "miniature" of
anything by breeding a large dog with a smaller one that looks similar (for
instance, a recent classified in one newspaper advertised "AKC Golden
Retriever/Pomeranian puppies," while another was selling "AKC
Rottweiler/Min Pin mix puppies"). But what can you do?
Place an ad of your own, in the same
newspapers--right in the middle of theirs!
a look at the actual "Cats/Dogs/Pets" classified column from a
small-town newspaper pictured at the left. Can you pick out the ads sponsored
by local rescues? People DO notice!
Below, you will find the text of actual ads being run in
Wisconsin newspapers and "shoppers." Use these as a starting point
for your own ideas! Keep them short, simple, and to the point -- and feel free
to use this website URL as a reference.
have found the
PDS, Inc. website very helpful in placing classified ads
statewide. They have a reasonable price for placing weekly ads in every
newspaper and "shopper" in Wisconsin -- puppy millers like Gerald
Schulz use this company, and so do we to make sure our message is right there
in the middle of theirs!
idea, but just not something you're comfortable doing? OK, how about contacting
a shelter or rescue near you (use
Pets 911 or
PetFinder as a starting
point to find one) and offering a donation to pay for classifieds advertising
their adoption events or fund-raisers, or simply to run classifieds with their
to the Wisconsin Puppy Mill Project Classified Ads Campaign are also cheerfully
accepted! Just click on the link below to donate safely online through PayPal
(you can also make secure credit card donations through PayPal) or see our
DONATE page for other options.